"Early evidence is suggesting demand for the iPhone 6S may be meaningfully lower than last year's model, according to a top-ranked technology analyst," says CNBC.
Apple will make less money on each iPhone 6S it sells, according to research published last week, which claims that the new phone is more expensive to build than its predecessor.
And conflicting signals are emerging about how many handsets Apple is likely to shift. While the company has said that it's on course to beat last year's record, independent reports suggest that interest in the iPhone 6S and 6S Plus is comparatively weak.
According to Hargreaves, the number of people searching for the term "iPhone 6S" after the launch of the new phone was 75 per cent below search volumes for the iPhone 6 last year. It was also below the numbers seen searching for the iPhone 5S in 2013.
The report is based on work by Andy Hargreaves of Pacific Crest, "one of the top analysts on Wall Street", according to CNBC. He has analysed the quantity of devices already shipped, the volume of searches for "iPhone 6S" on Google and information collected by independent surveyors.
Although many have questioned Hargreaves' analytical techniques, his work has drawn attention to the lack of specific detail provided by Apple and the mobile networks.
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