Tired of running out of juice when you're out and about? Fire offers you seven-hour battery life. It also boasts a 1024 x 600 resolution touchscreen and has front- and rear-facing cameras.
Amazon founder and CEO Jeff Bezos boasts: "Fire sets a new bar for what customers should expect from a low-cost tablet."
It has already won plaudits from technology critics. "If you're loDaily Express's technology editor David Snelling, while Digital Spy declares it "surprisingly good".
The seven-inch IPS display causes, according to Digital Spy, "some notable pixellation to text, making reading a little tricky, but image-viewing and movie-watching is perfectly acceptable for casual use".
But what do you get for your money?
The budget tablet has a 1.3Ghz quad-core processor with 8GB of storage - this is expandable up to 128GB via microSD.
However you also get advertisements, as Digital Spy explains: "Purchasing options are always at the fore, and despite giving you cut-price hardware, Amazon is very clearly, one way or another, after your cash."
A customer service option called Mayday Screen Sharing. This lets an Amazon expert guide you remotely through any feature on your screen, available 24 hours a day, 365 days a year.
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